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I joined Datamars Livestock as an Internal Sales Representative in November 2024. Through daily interactions with store managers and extensive networking, I have gained a deep understanding of the complexities within the Australian agricultural sector. I am eager to observe how the industry evolves and adapts as innovative technologies are introduced, enhancing the sustainability of farming practices for the future.

With a background in agriculture, I joined Tru-Test in 2006 as the Territory Manager for South East Riverland and Adelaide Hills. Over the years, my territory expanded to cover South Australia and later the Darwin and Katherine Regions. In 2022, I transitioned to the role of Western Regional Manager. My focus remains on fostering growth and building strong partnerships within the region.

I joined Datamars in May 2022, leveraging 15 years of expertise in managing sales and operations within the fertilizer industry. Prior to this, I oversaw sales teams across multiple manufacturing sectors, cultivating a robust skill set in diverse industrial environments. My career began in sales, but it is firmly rooted in engineering. I hold a double honours degree in Mechanical and Manufacturing Engineering from the University of Melbourne, which has provided a strong technical foundation to my approach in sales leadership.

I joined Datamars as the Territory Manager for Western Queensland in January 2022 and advanced to the role of Northern RSM by August 2022. My learning journey has been both fast and furious. I am fortunate to work with a fantastic team at the company, and I deeply value the dedication and hard work of all my team members.

I started with Tru-Test as the Territory Manager for Western Victoria in April 2013, before transitioning to a Technical Specialist in Southern Australia in 2018. The creation of the global Smart Farming division in 2021 led to my role as Manager for Southern Australia. Currently, I am the Business Development Manager for Smart Farming in Australia. I thrive on guiding a product from concept through research and development to deployment on farms, delivering solutions that optimise producers’ operations and ease their daily efforts.

My passion for agriculture started with my first real job milking cows and carting hay in South Western Victoria. That led me to Longerenong Ag College, and since then, I’ve worked in technical sales and marketing across many ag sectors and regions. For me, sales is about solving problems for farmers and retailers—the sale just keeps score. I aim to add value by helping answer the “why” in every conversation.

Over more than 11 years at Datamars Livestock, I’ve cultivated a deep agricultural background, stemming from my upbringing on a sprawling 10,000-acre property in Tamworth. From early days working alongside my father on fencing and tractor duties, I progressed to establish my own business in manufacturing livestock equipment. Transitioning into sales, I became the NSW Territory Manager, witnessing the transformative impact of technology on farming practices.

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I started in my current role in March 2022 and have since had the privilege of meeting numerous knowledgeable professionals in the rural industry. I appreciate the continuous opportunity to learn something new each day and to explore various parts of the state, which enriches my understanding and experience in this field.

I started with Datamars Livestock five years ago after spending seven years at a rural store in Terang. My journey with Datamars Livestock has taken me to numerous new locations, deepening my appreciation for Australia’s diverse landscapes and communities.

I joined the team in 2021, having spent most of my life in Southern WA, where I grew up on a small beef cattle property and later owned a small farm and Paint Quarter Horse Stud. My career journey includes senior management and sales roles

I joined Datamars as a Territory Manager in 2022, bringing with me over 18 years of experience in rural sales, including several years at a rural reseller. I take great pleasure in offering the right solution for our customers, whether they operate on a small scale or within a corporate business framework. My passion for Datamars Livestock’s technology is fuelled by the tangible benefits it brings to farmers, enhancing their productivity and profitability.

I grew up in North Canterbury, New Zealand, surrounded by sheep and cattle farms, with some grain farming as well.

When I first moved to Australia, I started out by operating a harvester in Gilgandra, NSW, for a season before transitioning back into sales.

My primary sales experience has been in engineering, specifically in bearings and flow control.

I’ve been a lifelong resident of North Queensland, starting my career as a Mechanical Engineering Tradesperson in the early 1990s before transitioning to agricultural consulting with a local CRT for 13½ years. I’ve also been deeply involved in the community, serving as President of the local Dirt Bike Club, participating in school P&C committees, and

supporting the Junior Rugby League Club. My professional journey includes over 13 years with Tru-Test Group, which later became part of Datamars Livestock.

Joining Datamars as Territory Manager in 2024 marks a significant milestone in my 17-year journey within the agricultural sector. Having personally experienced the transformative impact of Datamars Livestock’s products throughout my career, I’m thrilled to have the opportunity to complete the circle by introducing these exceptional solutions to fellow farmers and businesses.